Jim Liebelt's Youth Culture Watch

What's Hot? 07/05/24

Trending Today on X (formerly Twitter) - 7/5/24
 1. Tiafoe
2. Natlan
3. #FridayVibes
4. Good Friday
5. #EngageThePresident
6. Fido Dido
7. #FursuitFriday
8. #NationalBikiniDay
9. #MyLoveMixUpTHep5
10. Filian
Source: Twitter

Trending Today on Google - 7/5/24
 1. Spain vs Germany
2. Keir Starmer
3. South Padre Island
4. Kendrick Lamar
5. Andy Murray
6. Ryan Garcia
7. Declaration of Independence
8. Vanessa Hudgens
9. John Deere Classic
10. Portugal vs France
Source: Google

Top Five on Apple Music - 7/5/24
 1. Not Like Us - Kendrick Lamar
2. A Bar Song (Tipsy) - Shaboozey
3. I Had Some Help (feat. Morgan Waller) - Post Malone
4. Pink Skies - Zach Bryan
5. Please Please Please - Sabrina Carpenter
Source: Apple Music

Top Box Office Movies - Weekend of 6/28/24
1. Inside Out 2
2. A Quiet Place: Day One
3. Horizon: An American Saga - Chapter 1
4. Bad Boys: Ride or Die
5. Kalki 2898 AD
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 7/5/24
 1. The Bear - Hulu
2. My Lady Jane - Prime Video
3. Presumed Innocent - AppleTV+
4. The Boys - Prime Video
5. Supacell - Netflix
Source: Reelgood

Trending Today on YouTube - 7/5/24
 1. Kendrick Lamar - Not Like Us
2. ImDontai Reacts To Kendrick Lamar Not Like Us Music Video
3. ITS OVER DRAKE... Kendrick Lamar "Not Like Us" REACTION
4. Independence Day: An American Disaster
5. THE FINAL NAIL IN THE COFFIN FROM KENDRICK
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 7/5/24
 1. The Man with 1000 Kids
2. Supacell
3. Worst Romance Ever
4. Spring
5. Suits
Source: FlixPatrol

What's Hot? 06/28/24

Trending Today on X (formerly Twitter) - 6/28/24
 1. Jill Biden
2. Grimes
3. Joe Biden
4. Kamala
5. President
6. Megan
7. Grants Pass
8. #FridayVibes
9. Newsom
10. Mr. Massie
Source: Twitter

Trending Today on Google - 6/28/24
 1. Indiana Fever
2. J.D. Vance
3. Sha'Carri Richardson
4. How is Princess Anne
5. USA vs Panama
6. RFK Jr
7. Kyle Filipowski
8. Gavin Newsom
9. NBA Draft Round 2
10. NATO
Source: Google

Top Five on Apple Music - 6/28/24
 1. Not Like Us - Kendrick Lamar
2. Please Please Please - Sabrina Carpenter
3. I Had Some Help (feat. Morgan Waller) - Post Malone
4. A Bar Song (Tipsy) - Shaboozey
5. MILLION DOLLAR BABY - Tommy Richman
Source: Apple Music

Top Box Office Movies - Weekend of 6/21/24
1. Inside Out 2
2. Bad Boys: Ride or Die
3. The Bikeriders
4. Kingdom of the Planet of the Apes
5. The Garfield Movie
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 6/28/24
 1. Presumed Innocent - AppleTV+
2. The Bear - Hulu
3. Your Honor - Netflix
4. The Boys - Prime Video
5. Orphan Black: Echoes - Philo
Source: Reelgood

Trending Today on YouTube - 6/28/24
 1. CNN Presidential Debate
2. LISA - ROCKSTAR
3. The Kid LAROI - GIRLS
4. (Jimin) 'Smeraldo Garden Marching Band
5. Lil Durk - Went Hollywood for a Year
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 6/28/24
 1. Worst Romance Ever
2. America's Sweethearts: Dallas Cowboys Cheerleaders
3. That '90s Show
4. Bridgerton
5. Your Honor
Source: FlixPatrol

What's Hot? 06/21/24

Trending Today on X (formerly Twitter) - 6/21/24
 1. $PIKA
2. #FortnightBTS
3. Reggie Jackson
4. Metal Core
5. Good Friday
6. #FridayFeeling
7. #TSTTPD
8. #FursuitFriday
9. #NationalSelfieDay
10. Bybit
Source: Twitter

Trending Today on Google - 6/21/24
 1. Peso Pluma
2. Jessica Alba
3. Gracie Abrams
4. Donald Sutherland
5. Copa American 2024
6. Lakers
7. Spain vs Italy
8. Denmark vs England
9. Travis Scott
10. Alex Caruso
Source: Google

Top Five on Apple Music - 6/21/24
 1. Not Like Us - Kendrick Lamar
2. Please Please Please - Sabrina Carpenter
3. I Had Some Help (feat. Morgan Waller) - Post Malone
4. A Bar Song (Tipsy) - Shaboozey
5. WHISKEY WHISKEY (feat. Morgan Wallen) - Moneybagg Yo
Source: Apple Music

Top Box Office Movies - Weekend of 6/14/24
1. Inside Out 2
2. Bad Boys: Ride or Die
3. Kingdom of the Planet of the Apes
4. The Garfield Movie
5. IF
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 6/21/24
 1. Presumed Innocent - AppleTV+
2. The Boys - Prime Video
3. House of the Dragon - Max
4. Bridgerton - Netflix
5. Your Honor - Netflix
Source: Reelgood

Trending Today on YouTube - 6/21/24
 1. KAROL G - Si Antes Te Hubiera Conocido
2. Rod Wave - Lonely
3. Ariana Grande, Brandy, Monica - the boy is mine
4. RELOJ - Peso Pluma, Ivan Cornejo
5. Did Scientists Discover Alien Mega-Structures?
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 6/21/24
 1. Bridgerton
2. Your Honor
3. America's Sweethearts: Dallas Cowboys Cheerleaders
4. Dexter
5. Perfect Match
Source: FlixPatrol

Where and How Gen Alpha Consumes Content

The following is excerpted from an online article posted by EMarketer.

Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.

The unexpected: Podcasts and linear TV are both places Gen Alpha consumes content.

• US children under 12 spend more time watching linear TV than any other age group under 35. They will average 1 hour and 17 minutes (1:17) per day watching traditional TV this year, per our February 2024 forecast.
• This may be because other platforms like TikTok require users to be 13 or older to sign up, pushing kids toward TV, or because children are watching alongside parents or grandparents.
• Kids are also listening to podcasts more. The share of kids ages 8-15 who listen to podcasts increased by 13% YoY to reach 26% in Q1 2022, according to GWI data.

Here are some of the platforms where Gen Alpha spends time.

1. YouTube
Among US digital video viewers under 12, 97.3% will be YouTube viewers this year, per our February 2024 forecast. YouTube was named the coolest brand by Gen Alpha in 2023, according to kids-focused research firm Beano Brain as reported by SGB Media.

2. Netflix
Netflix will be used by 61.4% of US digital video viewers under 12 this year, per our February 2024 forecast. That puts it well behind YouTube in terms of reach.

3. Disney+
Among US digital video viewers under 12, 47.1% will be Disney+ viewers this year, per our February 2024 forecast.

4. TikTok
TikTok seems made for young people, but because the platform has an age minimum of 13, just 21.5% of Gen Alpha mobile users will be on the platform in 2024, per our May 2023 forecast. These users access TikTok either by using someone else’s account or bypassing age requirements. TikTok is the platform people ages 13 to 15 are most likely to name their favorite, according to GWI, which means as Gen Alpha members get older, they will probably adopt the platform.

5. Gaming
We don’t have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI.

Source: eMarketer
https://www.emarketer.com/content/where-how-gen-alpha-consumes-content-youtube-netflix-roblox

What's Hot? 06/14/24

Trending Today on X (formerly Twitter) - 6/14/24
 1. #FlagDay
2. Happy Birthday President Trump
3. Good Friday
4. Paul Wall
5. Happy Birthday Mr. President
6. #FridayVibes
7. Normani
8. Old Glory
9. Don Toliver
10. Happy Friyay
Source: Twitter

Trending Today on Google - 6/14/24
 1. Jerry West
2. NBA
3. Celtics
4. Brigerton season 3 part 2
5. Boston Celtics
6. The Boys
7. Dallas Mavericks
8. Florida Panthers
9. Mavs
10. Conor McGregor
Source: Google

Top Five on Apple Music - 6/14/24
 1. Please Please Please - Sabrina Carpenter
2. Not Like Us - Kendrick Lamar
3. I Had Some Help (feat. Morgan Waller) - Post Malone
4. A Bar Song (Tipsy) - Shaboozey
5. Espresso - Sabrina Carpenter
Source: Apple Music

Top Box Office Movies - Weekend of 6/7/24
1. Bad Boys: Ride or Die
2. The Garfield Movie
3. IF
4. The Watchers
5. Kingdom of the Planet of the Apes
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 6/14/24
 1. Presumed Innocent - AppleTV+
2. The Acolyte - Disney+
3. Your Honor - Netflix
4. Dark Matter - AppleTV+
5. House of the Dragon - Max
Source: Reelgood

Trending Today on YouTube - 6/14/24
 1. KEY KEY FT OZUNA - TENGO UN PLAN REMIX
2. Ranking EVERY Main I've Ever Had
3. Animated Short: The Embers of Glamoth
4. Dragon Ball Sparking is Easy
5. I Played Sparking Zero Early
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 6/14/24
 1. Brigerton
2. Perfect Match
3. Your Honor
4. Sweet Tooth
5. Eric
Source: FlixPatrol

What's Hot? 06/07/24

Trending Today on X (formerly Twitter) - 6/7/24
 1. $Emyc
2. #NationalDonutDay
3. BRANDY
4. Dolly
5. Dr. Phil
6. #JoyPit
7. Kaytranada
8. #PowerBookII
9. $GME
10. #FursuitFriday
Source: Twitter

Trending Today on Google - 6/7/24
 1. NBA Finals
2. GME
3. Porzingis
4. SpaceX
5. DHunger Games
6. National Donut Day 2024
7. H5N2 avian influenza
8. GameStop stock
9. Pat Sajak
10. Hallie Biden
Source: Google

Top Five on Apple Music - 6/7/24
 1. Not Like Us - Kendrick Lamar
2. I Had Some Help (feat. Morgan Waller) - Post Malone
3. Million Dollar Baby - Tommy Richman
4. A Bar Song (Tipsy) - Shaboozey
5. Houdini - Eminem
Source: Apple Music

Top Box Office Movies - Weekend of 5/31/24
1. The Garfield Movie
2. Furiosa: A Mad Max Saga
3. IF
4. Kingdom of the Planet of the Apes
5. The Fall Guy
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 6/7/24
 1. The Acolyte - Disney+
2. Eric - Netflix
3. Hacks - Max
4. Mayor of Kingstown - Paramount+
5. Under the Bridge - Hulu
Source: Reelgood

Trending Today on YouTube - 6/7/24
 1. Sabrina Carpenter - Please Please Please
2. Falling In Reverse - "All My Life (feat. Jelly Roll)"
3. Billie Eilish - CHIHIRO
4. Tom Hanks asked if he is worried about another Trump presidency
5. SpaceX's Starship Literally Melted!
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 6/7/24
 1. Dancing for the Devil: The 7M TikTok Cult
2. Eric
3. Jo Koy: Live from Brooklyn
4. Your Honor
5. Sweet Tooth
Source: FlixPatrol

What's Hot? 05/31/24

Trending Today on X (formerly Twitter) - 5/31/24
 1. Eminem
2. Cardi
3. Good Friday
4. #NationalSmileDay
5. Rublev
6. #TrumpIsAFelon34X
7. #FridayVibes
8. #TrumpFelony
9. Happy Friyay
10. $KEBABS
Source: Twitter

Trending Today on Google - 5/31/24
 1. NBC News
2. Eminem Houdini
3. Alan Jackson
4. Donald Trump
5. Dallas Mavericks
6. CNN
7. Nick Pasqual
8. Rangers
9. Salesforce
10. Dollar Tree 99 Cents Only stores
Source: Google

Top Five on Apple Music - 5/31/24
 1. Not Like Us - Kendrick Lamar
2. Million Dollar Baby - Tommy Richman
3. I Had Some Help (feat. Morgan Waller) - Post Malone
4. Pink Skies - Zach Bryan
5. A Bar Song (Tipsy) - Shaboozey
Source: Apple Music

Top Box Office Movies - Weekend of 5/24/24
1. Furiosa: A Mad Max Saga
2. The Garfield Movie
3. IF
4. Kingdom of the Planet of the Apes
5. The Fall Guy
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 5/31/24
 1. Tires - Netflix
2. Evil - Netflix
3. Dark Matter - AppleTV+
4. Fallout - Prime Video
5. South Park - Max
Source: Reelgood

Trending Today on YouTube - 5/31/24
 1. Eminem - Houdini
2. State of Play | May 30, 2024
3. ATEEZ - 'WORK'
4. Lewis Hamilton Goes Full Send While Eating Spicy Wings
5. Cole Sprouse Joins Brittany Broski's Royal Court
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 5/31/24
 1. Dancing for the Devil: The 7M TikTok Cult
2. Bridgerton
3. Eric
4. Tires
5. Jurassic World: Chaos Theory
Source: FlixPatrol

What's Hot? 05/24/24

Trending Today on X (formerly Twitter) - 5/24/24
 1. $FDOGE
2. Xavi
3. Bronx
4. Memorial Day
5. Good Friday
6. #FridayVibes
7. BBL Drizzy
8. Happy Friyay
9. #FridayFeeling
10. #23point5FinalEP
Source: Twitter

Trending Today on Google - 5/24/24
 1. Dallas Stars
2. Cruz Azul America
3. Anthony Edwards
4. Beetlejuice
5. Sean Kingston
6. Carlo Acutis
7. Ryan Garcia
8. Supper
9. Trump Rally
10. Chris Hemsworth
Source: Google

Top Five on Apple Music - 5/24/24
 1. Not Like Us - Kendrick Lamar
2. I Had Some Help (feat. Morgan Waller) - Post Malone
3. Million Dollar Baby - Tommy Richman
4. A Bar Song (Tipsy) - Shaboozey
5. Like That - Future, Metro Boomin, Kendrick Lamar
Source: Apple Music

Top Box Office Movies - Weekend of 5/17/24
1. IF
2. Kingdom of the Planet of the Apes
3. The Strangers: Chapter 1
4. The Fall Guy
5. Challengers
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 5/24/24
 1. Young Sheldon - Netflix
2. Brigerton - Netflix
3. Outer Range - Prime Video
4. Evil - Netflix
5. Dark Matter - AppleTV+
Source: Reelgood

Trending Today on YouTube - 5/24/24
 1. Fortnite Battle Royale Chapter 5 Season 3 - Wrecked
2. BEETLEJUICE BEETLEJUICE - Official Trailer
3. CENTRAL CEE FT. LIL BABY - BAND4BAND
4. Cris MJ - SI NO ES CONTIGO
5. Twenty One Pilots - Clancy Music Videos Premiere
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 5/24/24
 1. Tires
2. Bridgerton
3. Ashley Madison: Sex, Lies & Scandal
4. Act Your Age
5. Baby Reindeer
Source: FlixPatrol

What's Hot? 05/17/24

Trending Today on X (formerly Twitter) - 5/17/24
 1. Scottie
2. LMPD
3. Jeff Darlington
4. Jasmine Crockett
5. Cops
6. Congress
7. #FridayMotivation
8. Alito
9. The PGA
10. Full Swing
Source: Twitter

Trending Today on Google - 5/17/24
 1. Jasmine Crockett
2. Michael Cohen
3. PGA Championship
4. Scottie Scheffler
5. Bridgerton Season 3
6. It Ends With Us
7. Houston, tornado
8. Young Sheldon
9. ACM Awards 2024
10. Dallas Stars
Source: Google

Top Five on Apple Music - 5/17/24
 1. Not Like Us - Kendrick Lamar
2. I Had Some Help (feat. Morgan Waller) - Post Malone
3. Million Dollar Baby - Tommy Richman
4. Like That - Future, Metro Boomin, Kendrick Lamar
5. A Bar Song (Tipsy) - Shaboozey
Source: Apple Music

Top Box Office Movies - Weekend of 5/10/24
1. Kingdom of the Planet of the Apes
2. The Fall Guy
3. Challengers
4. Tarot
5. Godzilla x Kong: The New Empire
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 5/17/24
 1. Dark Matter - AppleTV+
2. Bodkin - Netflix
3. Young Sheldon - Netflix
4. Baby Reindeer - Netflix
5. Doctor Who - Max
Source: Reelgood

Trending Today on YouTube - 5/17/24
 1. That's Not My Neighbor
2. It Ends With Us - Official Trailer
3. #2 NUGGETS at TIMBERWOLVES | Full Game Six Highlights
4. Billie Eilish - CHIHIRO
5. Luke Combs - Ain't No Love in Oklahoma
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 5/17/24
 1. Bridgerton
2. Ashley Madison: Sex, Lies & Scandal
3. Kevin Hart: The Kennedy Center
4. The Roast of Tom Brady
5. Baby Reindeer
Source: FlixPatrol

What's Hot? 05/10/24

Trending Today on X (formerly Twitter) - 5/10/24
 1. Bonkeywif
2. #AskBully
3. #fridaymorning
4. #FridayVibes
5. #FridayFeeling
6. Gunna
7. Shannon
8. The Game
9. #FridayMotivation
10. Happy Friyay
Source: Twitter

Trending Today on Google - 5/10/24
 1. Brian Wilson
2. A Quiet Place: Day One
3. Little Kitty, Big City
4. Celtics
5. Hailey Bieber
6. Mavericks
7. NY Rangers
8. Bayer Leverkusen
9. Brain Worms
10. Young Sheldon
Source: Google

Top Five on Apple Music - 5/10/24
 1. Not Like Us - Kendrick Lamar
2. Million Dollar Baby - Tommy Richman
3. euphoria - Kendrick Lamar
4. Like That - Future, Metro Boomin, Kendrick Lamar
5. Family Matters - Drake
Source: Apple Music

Top Box Office Movies - Weekend of 5/3/24
1. The Fall Guy
2. Star Wars: Episode I - The Phantom Menace 25th Anniversary
3. Challengers
4. Tarot
5. Godzilla x Kong: The New Empire
Source: Showtimes.com 

TV Shows Trending on Streaming Services - 5/10/24
 1. Dark Matter - AppleTV+
2. A Man in Full - Netflix
3. Baby Reindeer - Netflix
4. Fallout - Prime Video
5. The Veil - Hulu
Source: Reelgood

Trending Today on YouTube - 5/10/24
 1. Megan Thee Stallion - BOA
2. I Had Some Help
3. Stray Kids "Lose My Breath (Feat. Charlie Puth)"
4. skibidi toilet 73
5. The May 8, 2004 Severe Weather Outbreak, As It Happened
Source: YouTube

Netflix Top 5 TV Shows in the U.S. Today - 5/10/24
 1. The Roast of Tom Brady
2. Katt Williams: Woke Foke
3. A Man in Full
4. Selling the OC
5. Evil
Source: FlixPatrol